After successfully winning the F1 CRM account, we created F1's first fan engagement programme, built on the foundations of a hyper-responsive email campaign.

F1 is more fun with the back story, so fans were invited into the season as a drama series. Each Grand Prix became the next episode in an unmissable saga, with the drivers, managers and circuits as the characters.

With more than 40 million interactions, doubled the average fan’s value, trebled the mega fan’s value, and brought in £6 million in sales.