You pay a buck or two for an app. But after a while, you often get tired of it. So what do you do with the leftovers? We came up with The Donation Box, a symbol of our digital consumerism and unneeded applications, and brought it back to the real world. It’s a simple way for Apple and iPhone users to give something back in the holiday season.
All of us who worked on the idea were living in New York, and several of us were displaced by Sandy into each other's homes. We took advantage of that week off work to jam on the idea and execute a tight video to present it.
2013 Cannes Lions | Shortlist | Future Lions
2013 New York Festivals | Bronze World Medal Winner | Digital: Use Of Medium
2013 Golden Award of Montreux | Finalist | Digital: E-Content
2013 New Creatives | Best of January | New Creation of the Month Winner | Top5
2012 Creativity Online | Pick of the Day | Top20 | Ad Age Best Ads
To launch McDonald’s Arabia’s new platform ‘Life Tastes Better Together’, we created a brand film titled ‘The Flipside’. By showing the ups and downs of a family, we wanted to highlight the importance of the people around us.
Within this platform, we also created a Food Trust Film, showing McDonald’s commitment to only use the very best ingredients in their food.
These films were followed by two activations inside McDonald’s restaurants.
In ‘Serving Connections’ we wanted to bring people together to share a meal, thus proving that life does taste better together.
And in ‘Packed with Transparency’ we showed how customers can always know what goes inside their food.
Dubai Lynx 2016 – Shortlist (Film)
Thelasttrack.com is a new website created by me and my friend Arthur, dedicated to famous musicians that have recently passed away. Every day a new artist, no matter if they were world-famous or more underground, will be commemorated by sharing the music they left behind. Just in the first month of 2016, names such as David Bowie and Glenn Frey knocked on heaven’s door. Together with many others, they are remembered on the site. With the simple interface, visitors can go back day-by-day to explore more artists and experience their work. Because we believe it’s never too late to discover a new artist.
The challange was to reach a young audience and raise awareness about the reality of children living in warzones.
2013 Cannes Lions | Shortlist | Future Lions
2013 Andy Awards | Bronze | Digital Work-websites, web ads, games, mobile
The 24 Hours of Le Mans dates back to 1906 and has become one of the most famous races in the world over the past 110 years. And Porsche has become the most successful team in its history, with 18 overall victories to date.
To prove the Porsche Cayennes offroad capabilities we rebuild the Le Mans circuit in Dubai, but this time in the desert.
In Egypt, women make up only 23% of the workforce. Even though the percentage of women in the workforce is so low, the issue still goes largely unnoticed.
In three ads, the readers were challenged to find the woman in technology, politics, and science, three up-and-coming industries in Egypt.
The main message behind the campaign is to shed light on the importance of equal opportunities for Egyptian women to participate in the labor force and contribute to the development of the Egyptian society.
Families in the Middle East tend to live far away from their parents. Many grandparents in the region are not familiar with technology, which makes it hard for families who live away to share precious moments. The Grandparents Frame and App by Johnson’s Baby helps to capture and instantly send indescribable moments to grandparent’s homes. It allows grandparents to witness these moments of your babies and children as they grow, connecting three generations.
The video reached over 2.3 million views on youtube and got featured on Al Jazeera, BBC, Fast Company, The National and many other media.
2014 New York Festival | Bronze | Public & Media Relations: Products & Services
2014 New York Festival | Finalist | DIGITAL: Interactive Applications
2014 New York Festival | Finalist | DIRECT & COLLATERAL: Use Of Medium
2014 New York Festival | Finalist | Public & Media Relations: Use Of Medium
2014 Creativity Online | Top20 | Ad Age Best Ads
2014 Featured in Contagious
Every language has a unique personality. You can learn it at the Berlitz Language School.
LIA 2016 – Bronze (Radio)
Dubai Lynx 2016 – Bronze (Radio)
Ad Stars 2016 – Finalist (Radio)
Best Ads on TV – Top 6
The CPT Couvert GmbH produces outstanding envelopes that not only delight the recipient. Two print ads that communicate the impressive quality in a charming way.